Target redesigns home-town stores
MINNEAPOLIS (Sep. 22) - Target announced that it has revamped a number of stores in its home town. The company reported that more than 25 Target stores in the Twin Cities metro area have been redesigned to further deliver one-stop shopping convenience for guests.
Among the changes is an increased food selection that offers 90% of the categories found in a SuperTarget. Interactive displays and wider aisles were implemented to make the shopping experience more enjoyable, Target said.
In addition to the expanded fresh food layout, the beauty department displays a more engaging shopping experience, featuring softer lighting and curved fixtures, as well as interactive screens to help guests select the right beauty products for their individual needs, the company reporeted.
In the home department, the company said it added wider aisles and lower product fixtures offering easier navigation and enabling guests to see more of the department at a glance, and in the shoe department, Target said it improved product visibility and enhanced guest comfort by adding more seating and mirrors.
Target said it improved the electronics department by creating an interactive environment with video games displayed on a unique tether system, allowing guests to browse and try games at their convenience.
"Target developed these concepts in response to guest feedback. This is one of the many ways we're evolving our store design to deliver one-stop shopping and convenience for our guests," said Annette Miller, SVP merchandising for Target.