Target sets bull’s-eye on fall with new collection

MINNEAPOLIS — Summer’s not yet here, but Target has its bull’s-eye set on fall. The discount retailer is teaming up with designer Phillip Lim on an exclusive collection for women and men. 

Called 3.1 Phillip Lim for Target, the collection will be available Sept. 15 at most Target stores and online.

“Since an early age, I’ve been intrigued by the idea of design evolution,” said Phillip Lim. “One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire — one that is cool and chic, but still very accessible.”

The collection, according to Lim, embodies his philosophy that clothing is meant to refine, not define. The collection features more than 100 items, including apparel and accessories such as shoes, bags and travel pieces in neutral tones and prints. It ranges in price from $19.99 to $299.99 for apparel and from $19.99 to $59.99 for accessories. Standout pieces include bags, dresses and a trench coat for women, and shoes and a leather moto jacket for men. Travel accessories, such as a duffle and multipurpose pouches for women and men, round out the collection.

“Phillip is a designer we’ve had our eye on for years. His aesthetic is modern and sophisticated, and he shares Target’s vision of democratizing design,” said Trish Adams, SVP of apparel and accessories, Target. “This fall, 3.1 Phillip Lim for Target will offer our guests a compelling reason to update their wardrobes, with an assortment of versatile, beautifully tailored must-haves for both women and men.”

Phillip Lim is a New York-based designer. He debuted the 3.1 Phillip Lim label, which he co-founded with friend and fabric supplier Wen Zhou in 2005 at New York Fashion Week. Throughout the years, Lim has developed a following of celebrity supporters including Kate Hudson, Scarlett Johansson and Keira Knightley.

Target, which just made waves in New York City’s Grand Central Terminal with a popup dollhouse promoting its new Threshold brand of home décor and housewares, operates 1,784 in the United States and 46 in Canada as well as its online e-commerce site.