Target Timberwolves stadium deal a slam dunk

MINNEAPOLIS — Target announced that it will retain the naming rights for the Target Center, which is home to the Minnesota Timberwolves, through a three-year extended agreement with AEG Facilities, which manages the stadium, and the Timberwolves. Under the new agreement, Target will have naming rights for the stadium through 2014. 

“Target is pleased to continue our sponsorship of the Target Center and help provide our hometown with a facility where guests can experience exciting sports, entertainment and events,” said Shawn Gensch, VP marketing, Target. “Target Center is important to the vibrancy of downtown Minneapolis, and we look forward to carrying on our great relationship with the Timberwolves.”

Target has been the sole naming-rights holder of Target Center since the building opened in 1990.

“We are excited to extend our partnership with Target for the naming rights of Target Center," said Timberwolves President Chris Wright. "This short-term extension allows both Target and the Timberwolves to fully understand the future renovation plan to Target Center. Target has been a tremendous partner for our franchise and this agreement demonstrates Target's continued commitment to the building, downtown Minneapolis and the Timberwolves."