Tcherassi brings Latin flavor to Payless collaboration
TOPEKA, Kan. and MIAMI -- Payless ShoeSource announced that it is now partnering with internationally acclaimed Colombian fashion designer, Silvia Tcherassi, to create the latest Payless designer label, Silvia Tcherassi for Payless, with an initial collection available in May.
Under the two-year collaboration, Tcherassi will design two, semi-annual collections including shoes and handbags for the spring and fall seasons. The exclusive designs by Tcherassi, to be priced from $40 to $70 an item, will reflect a strong international and Latin influence, the company reported.
The collection will be available in select cities in the United States and Puerto Rico, as well as through a limited offering on Payless.com. The new line will also be available in stores across Latin America including Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Trinidad and Tobago.
"I am thrilled to be working with Payless on my first-ever shoe label. This is a great opportunity to create shoes and handbags to complement my existing fashion collections and for the spring/summer season this includes many important silhouettes like wedges, flats, strappy heels and thongs sandals with key trend details like bright color-blocking, unique mesh uppers and satin ribbon details and ties," commented Tcherassi. "It was inspiring to work with the Payless footwear design team in NYC -- together we created a sophisticated, contemporary collection that features the latest trends and high-end style, but at an affordable price starting at $40 a pair."