Teen Vogue to create collection for Macy's
NEW YORK — Macy's has announced Teen Vogue as the latest fashion-forward collection to launch exclusively in Macy's Mstylelab department. Aimed at the most discerning teenage fashionistas, Teen Vogue will bring Macy's customers the latest trends from the combined fashion eye of Macy's and "Teen Vogue." The collection will be available in approximately 150 Macy's stores nationwide and on macys.com this March.
"We are very excited to be expanding 'Teen Vogue' even further with our collection for Mstylelab. As part of our Brand Everywhere approach, we've created a fashion line that really resonates with our style-obsessed audience," says "Teen Vogue" editor-in-chief, Amy Astley. "We've had terrific success with our branded mobile game, Teen Vogue Me Girl, and with our bedding collection, so apparel was the next logical step and Macy's is the ideal partner."
Curated by the editors at "Teen Vogue," Teen Vogue will feature maxi dresses, jumpsuits, printed leggings, short dresses, chambray shirts, bandeaus, shorts, bralettes, jackets and tanks. This spring, the brand will focus on five key trends: bejeweled, neon, sheer, vests and denim dressing. With an eclectic mix of pieces, this collection will allow for creativity and individuality when dressing. Continuing throughout the year, approximately 15 new pieces will rotate onto the floor every month, offering up-to-the-minute fashion for style setters. Available in approximately 150 Macy's stores nationwide and on macys.com, Teen Vogue will be priced from $20 to $60.
"Macy's collaboration with 'Teen Vogue' is another way we are reinventing our merchandise assortment for this important customer," said Tim Baxter, Macy's executive vice president of fashion, lease and multicultural offices. "The collection will provide the latest trends styled to look like the innovative and eclectic pages of the magazine, and will provide a compelling new reason for Millennials to visit our stores."