Toys'R'Us gears up for 'Toy Story 3'
Toys"R"Us is gearing up for the upcoming release of Toy Story 3 with dedicated boutiques, exclusive merchandise and other items inspired by the film.
"For nearly 15 years, kids and kids at heart have imagined that the toys they find in Toys"R"Us stores can come alive and have their own adventures thanks to the magical storytelling of the "Toy Story" films," said Karen Dodge, SVP, chief merchandising officer for Toys"R"Us. "The powerful connection to toys evoked by the films match our brand perfectly, and to bring this playtime experience to a new generation of kids, Toys"R"Us stores are now showcasing a broad assortment of "Toy Story 3" merchandise, including dozens of items that can only be found in our stores."
Toys"R"Us' "Toy Story" celebration will include a dedicated space at the front of each store in the United States that features images of classic "Toy Story" characters, such as Woody, Buzz Lightyear, Rex, Bullseye, Slinky Dog, the Aliens and more. Inside the boutiques, children will find an assortment of interactive toys, games, trains, playsets, role play accessories, construction sets and everything else needed to help bring Toy Story 3 to life, the company reported.
In addition to its broad assortment of toys based on the movie, Toys"R"Us reported that it will offer a number of exclusive "Toy Story" items including the Disney-Pixar "Toy Story 3" U-COMMAND Buzz Lightyear from Thinkway, Disney-Pixar "Toy Story 3" Buddy Packs from Mattel and Disney/Pixar "Toy Story 3" Garbage Truck Getaway from LEGO Systems.