A tree grows with Ikea
CONSHOHOCKEN, Pa. — Ikea announced that on Oct. 1, its U.S. stores will give away free tree seedlings through its partnership with American Forests. Ikea has been partnering with American Forests since 1998, and through their "Plant a Tree" campaign, they have raised $1.9 million dollars to plant 1.9 million trees.
Additionally on Oct. 1, as part of the recently launched Life Improvement Project, Ikea said it will be giving away more free seedlings at “surprise locations” in local communities. This is the first of several “Random Acts of Life Improvement” throughout the year, during which Ikea will be surprising consumers with small tokens of appreciation to help improve their day. The public can follow their closest Ikea store’s Twitter handle to get clues about where the giveaway will take place in their city.
“Thanks to American Forests and Ikea U.S. customers, we are celebrating the planting of 1.9 million trees across America. Ikea U.S. continues to showcase its deep commitment to climate change and our quality of life by keeping the environment clean and green. Each tree makes a difference and 1.9 million trees planted will help to reduce CO2 pollution, while renewing America’s forests,” said Mike Ward, president of Ikea U.S.