Trick or feet with Stride Rite

Stride Rite Children's Group, a leading marketer of children's footwear brands, is partnering with the National Fire Protection Association (NFPA) to help families stay safe while trick-or-treating this Halloween season.  

Stride Rite offers a wide variety of comfortable shoes, featuring everything from Star Wars to Captain American, which complement Halloween costumes. Stride Rite also offers a variety of styles, from Spider-Man to Disney Princesses, which incorporate unique light-up technology to help trick-or-treaters stand out on Halloween night.

"At Stride Rite Children's Group, our goal is to create great-fitting and functional shoes that not only provide fashionable and exciting designs and characters, but also help keep kids safe," said Kiran Smith, VP of marketing of Stride Rite Children's Group. "We are thrilled to partner with the NFPA to continue supporting families in having a safe Halloween, both via their footwear choices and other essential steps."

"At NFPA, our mission is to help prevent fires and other hazards that can impact people's quality of life," said Judy Comoletti, NFPA's division manager of public education. "By partnering with Stride Rite Children's Group, we hope to provide families across the country with the essential safety tips they need to ensure their children stay safe this Halloween."

Stride Rite has also posted Halloween safety tips and activities on its site.

The Stride Rite Children's Group is part of the Performance + Lifestyle Group of Wolverine World Wide. Its brands portfolio inludes Stride Rite, Saucony Kids, Keds Kids and Sperry Top-Sider Kids.