True Religion strengthens merchandising team

True Religion Apparel has appointed Rosella Giuliani as SVP of merchandising. In her new role, Giuliani will partner with CMO Lynne Koplin and creative director Gary Harvey to shape True Religion’s merchandising across the company’s platforms.

Giuliani will report to Koplin. Steve Horak will join the company as SVP of planning and allocation with responsibility for the brand’s product distribution, effective Nov. 4. He will report to CFO and COO Eric Bauer.

“I am pleased to welcome Rosella and Steve to True Religion and am excited by the caliber of expertise and industry relationships they bring to the company,” said David Conn, CEO, True Religion. “With an impressive career in the denim industry, Rosella brings a uniquely versatile skill set that spans both creative design and operations. Alongside Rosella, Steve’s leadership in planning and inventory management will provide the structure to keep our product flow running smoothly. Together with Lynne and Gary, we are continuing to build a team of talented industry veterans who will partner to drive the future of True Religion’s product and the experience we offer our customers.”

Giuliani was previously the creative director and VP of merchandising and design for 1969 at Gap. Prior to her time at Gap she was VP of global merchandising and design at 7 For All Mankind. Giuliani has also held senior merchandising roles at Gap, Banana Republic and Guess? She has worked internationally and has experience across both men’s and women’s merchandising and design.

“I am thrilled to join True Religion at such a key moment in the company’s evolution and to work with such an exceptional and forward-looking team, including many people I’ve worked with previously,” said Giuliani. “Denim is my passion and I look forward to building on True Religion’s strong reputation in the premium space to reach our customers not only with relevant, appealing products, but also through a focused store experience that reflects the True Religion brand.”

Horak will oversee planning, allocation and management of product inventory. He joins from Guess? where he worked for 12 years, most recently as SVP of global planning and allocation. He has held senior planning and allocation positions at The Wet Seal, Warner Brothers Studio Stores and Victoria’s Secret.

True Religion Apparel is a growing, design-based denim and denim-related sportswear brand. The company designs, manufactures and distributes True Religion Apparel products, including its premium True Religion Brand jeans, sportswear and licensed accessories. True Religion products may be found in the company's branded retail and outlet stores as well as contemporary department stores and boutiques in 50 countries on six continents. The company operates 148 stores in North America and more than 30 international stores.