U.K. firm expands same day delivery to U.S.

Same day delivery firm Shutl will begin offering its service next month in New York, San Francisco and Chicago.

Thanks to $6 million in funding from partners such as UPS, e.ventures and Notion Capital, plans call for the firm to expand the delivery offering to 17 additional metropolitan areas later this year with the goal of enabling conventional brick and mortar retailers to realize their multichannel potential.

According to Shutl, its service allows retailers to offer delivery of online orders either within minutes of purchase or within a convenient one-hour window of choice. The service operates 24 hours a day, 7 days a week and typically costs less than $10 per order. Currently, one third of Shutl's orders are delivered within an hour.

The company’s business model leverages underutilized capacity of courier services by providing a platform for retailers to connect with couriers to fulfill orders. The company’s service has been operational in the U.K. for three years.

As a part of the U.S. launch, Steven Chien joined Shutl as vp and general manager of North America. He previously served as COO at social shopping site Kaboodle and VP of business development for price comparison shopping engine Nextag.

"The ecommerce industry is about to take another giant step forward with the launch of Shutl's innovative delivery solution," Chien said. "I'm thrilled to be joining Shutl. There is a clear, growing need for consumer-centric optio