Under Armour strengthens senior executive team

Under Armour is continuing its drive toward domestic and international growth by bolstering its senior executive team. The brand has elevated chief operating officer Kip Fulks to president of product and Henry Stafford to president of North America.  

In their new positions, Fulks will further leverage his leadership experience in product, innovation, supply chain and IT, while Stafford will oversee North America wholesale, retail marketing, global retail and global e-commerce.

Under Armour has also added Susie McCabe as SVP, global retail and Jason LaRose as SVP, global e-commerce to its leadership team.

According to the company, Fulks was instrumental in building Under Armour's operations function. Throughout the years, Fulks expanded his role to include innovation and product. Under his leadership, Under Armour has introduced Armour39, SpeedForm and ColdGear Infrared.

During his tenure at Under Armour, Stafford has played a vital role in driving and implementing the launch of Charged Cotton, Charged Cotton Storm, UA coldblack and Armour Bra.  

"I am extremely proud to elevate two outstanding, established leaders within our organization, while also adding great new talent to our executive team," said Kevin Plank, CEO and founder. "Henry Stafford has played an instrumental role in launching our industry's most innovative apparel platforms, and Kip has provided superior leadership in product development and operations since the brand's inception and continues to drive game changing technology."

McCabe extensive management experience includes more than 16 years with Ralph Lauren Corporation, including president factory store concepts, where she led the strategic direction and operation of the brand's factory stores across the U.S. and Europe. In her new role, McCabe will be responsible for Under Armour's brand house and factory house stores across the U.S. and for the company's global retail strategy.

LaRose joins Under Armour from Express, where he served as SVP of e-commerce. Prior to Express, LaRose was the VP of multichannel and international, online with Sears. As SVP, global e-commerce at Under Armour, LaRose will oversee the global standard for all online consumer experiences and will be responsible for driving Web business and strategies to further connect with the brand's core consumer.