Unilever promotion drives sales and grows trees

An intriguing shopper marketing initiative involving Unilever and Tesco’s Fresh & Easy Neighborhood Market division was launched today in select markets.

The two companies launched an intriguing program designed to help shoppers save money, drive sales of Unilever brands at Fresh & Easy stores and help the Arbor Day Foundation plant trees.

Code named, "Buy any Three, Give a Tree," the initiative allows shoppers who purchase three select Unilever brand products at Fresh & Easy stores to receive a 33% discount instantly between September 26 and October 10. In turn, Unilever and Fresh & Easy will donate up to 25,000 trees to be planted by the Arbor Day Foundation in local communities throughout the Fresh & Easy trade area in California, Arizona and Nevada. Unilever brands involved in the promotion include Breyers, Ben & Jerry’s, Best Foods, Wish-Bone, Ragu and Skippy.

"At Unilever, we’re committed to sustainable living and making a difference in our local communities," said Paul Bello, vp of grocery for Unilever. "This partnership not only supports our larger Unilever Sustainable Living Plan, but it also allows us to provide consumers with great savings and support for a great cause such as the Arbor Day Foundation. By simply shopping for brands they love, our consumers in Arizona, California and Nevada are helping their local communities become more environmentally friendly."

At the conclusion of the promotion, Unilever, Fresh & Easy and the Arbor Day Foundation will host a tree-planting ceremony with trees donated from the "Buy any Three, Give a Tree" program.

"This initiative is a great opportunity for Fresh & Easy to come together with Unilever and the Arbor Day Foundation, and engage our customers and neighbors for a good environmental cause," said Tim Mason, CEO of Fresh & Easy. "Our commitment to the environment extends beyond just our stores and we're excited to see the impact planting trees can have on the neighborhoods we serve."

Fresh & Easy currently operates 199 stores.