Veteran ad exec named to hall of fame
Tim White, SVP marketing at Fashion Bug, and a 30-year retail industry veteran, this week was inducted into the Retail Advertising and Marketing Association’s Advertising Hall of Fame. White is currently leading a team focused on building a brand identity at Fashion Bug that satisfies the clothing wants and needs of today value conscious woman. White spent the early part of his career with Kmart, ascending the ranks to become the lead marketing executive for Kmart’s launch of the super center initiative. White’s compelling branding and advertising programs for the Super Kmart Centers won acclaim from numerous marketing institutions, including the Effie Award for Kmart’s groundbreaking radio campaign.
After leaving Kmart, White briefly served as director of marketing for Tandy Corporation’s Computer City Stores before moving on to become a key executive member of the team that launched The Great Indoors retail concept, a unit of Sears. White also served as SVP marketing for Linens ‘n’ Things, where he directed strategic marketing, brand management and customer research to aid in the company’s national expansion efforts.