Walmart’s Facebook promotion brings cheer to nonprofits
BENTONVILLE, Ark. — As part of its 12 Days of Giving Facebook campaign, Walmart will distribute more than $1.5 million to 140 grant recipients in all 50 states and Washington, D.C., throughout the next 12 days.
The winning nonprofits were selected from more than 21,677 nominations submitted in November by Facebook users who felt compelled to enter and describe the community impact made by their favorite nonprofit organizations.
"The number of nominations from around the country this year was truly extraordinary: nearly four times as many nominations as last year's campaign," said Sylvia Mathews Burwell, president of the Walmart Foundation.
Submissions were initially reviewed by Walmart associates from across the company and then a panel from the Walmart Foundation, Walmart’s philanthropic group, selected the winning organizations that focus on providing basic needs such as food, shelter and clothing, as well as services such as medical care and job training to those in need. The winners have been organized into categories to be announced on each of the 12 days and will be spotlighted on the Live Better tab on Walmart's Facebook page daily through December 21.