Walmart gets super hero treatment with The Avengers
BENTONVILLE, Ark. — Walmart is giving fans of Marvel's "The Avengers" exclusive access to the Super Hero Augmented Reality (AR) game featuring their favorite Avengers, including Iron Man, Thor, Captain America, The Hulk, Hawkeye and Black Widow. This new "Super Hero AR" app is available now for download at the iTunes App Store and Android Market. Once downloaded, customers have instant access to Hawkeye, and only from the aisles of their local Walmart stores, customers can then "unlock" the superpowers of the five remaining Avengers.
"Walmart is bringing this summer's most anticipated blockbuster into stores through a first-of-its-kind augmented reality experience which bridges the gap between the physical store and mobile gaming," said Seong Ohm, SVP and general merchandise manager for entertainment, Walmart U.S. "We're committed to creating engaging and fun experiences at Walmart, and we've tapped different areas of the store for movie fans to interact with the mobile app while shopping the more than 600 Marvel's The Avengers merchandise available."
Walmart is offering even more ways to unlock content at www.walmart.com/TheAvengers and in the April 29th Walmart newspaper circular.
In select stores, the grocery section will also offer shoppers food and beverage samples of Avengers-themed products such as Dr. Pepper, Red Baron Pizza and He