Walmart rant of the week, courtesy of Ad Age
Last week it was veteran retail analyst Walter Loeb bemoaning what he viewed as Walmart’s deteriorating store standards. This week Ad Age took aim at the company’s brand image.
In a piece by Simon Dumenco, he recounts how early shopping experiences at Walmart stores were an eagerly anticipated experienced. However, like Loeb Dumenco took a shot at the store experience and then when a step further.
“Beyond the increasingly unpleasant experience of shopping at Walmart is the subtext of shopping at Walmart — the crummy feeling I have about going there because of what's become of the chain's brand image,” Dumenco opined. “Basically, Walmart can't seem to stop getting caught attempting to shortchange its workers.”
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