Walmart revs up NASCAR partnership

BENTONVILLE, Ark. — Walmart announced that it is expanding its Race Time 2012 program to give fans more accessibility to discounted race tickets, driver appearances and fan events at stores, a greater selection of authentic NASCAR merchandise and a special sponsorship of Bill Elliott at the Coke Zero 400.

Walmart’s Race Time program, launched last year, gives fans authentic merchandise and fan events at Walmart stores in every NASCAR Sprint Cup series race market. This year, Walmart said it has more than tripled the number of companies offering displays of authentic merchandise, doubled the number of fan events at stores and increased the race markets where the $99 Walmart Family Track Pack will be offered.

“Our mission is to bring accessibility and affordability to NASCAR fans,” said Rand Waddoups, senior Director, Entertainment Properties and Brands, Walmart. “We know our customers love NASCAR, so we are going to be a one-stop shop where they can save on discounted family tickets and authentic merchandise, as well as meet some of their favorite drivers.”

Walmart’s Race Time 2012 program specifics include:

  • Elliott appearances at Walmart stores throughout the racing season leading up to the Daytona race on July 7, giving fans a chance to meet him in person.

  • In participating race markets, Walmart will offer a $99 Walmart Family Track Pack that includes four discounted race tickets, four hot dogs, four sodas and a race program. The package saves fans more than $100 and will be available online at Walmart.com as well as in Ticketmaster kiosks in selected Walmart stores.

  • NASCAR fan events at stores in every race market throughout the season will feature real stock car race displays, special appearances by professional drivers and racing simulator machines.

  • Participating stores will offer authentic NASCAR T-shirts, racing flags and other NASCAR branded merchandise, as well as tailgating food and beverages.