Walmart second to Amazon as America’s favorite online retailer

A survey of consumers conducted by the National Retail Federation and published in the trade group’s September issue of Stores placed Walmart second on a list of the nation’s favorite e-commerce retailers, an encouraging sign given the company’s efforts to drive digital growth.

The survey was conducted of 5,600 consumers by Prosper Insights & Analytics and it was the 7th year in a row that Amazon.com was the topped ranked merchant. Survey participants were asked to name their “most preferred online merchant,” and 58% selected Amazon.com followed by Walmart.com at 18%.

Kohls.com was ranked fourth, followed by Best Buy, Target, J.C. Penney, Macy’s, Sears and Old Navy. Click here for the complete list.
 

 

 

Walmart second to Amazon as America’s favorite online retailer

A survey of consumers conducted by the National Retail Federation and published in the trade group’s September issue of Stores placed Walmart second on a list of the nation’s favorite e-commerce retailers, an encouraging sign given the company’s efforts to drive digital growth.

The survey was conducted of 5,600 consumers by Prosper Insights & Analytics and it was the 7th year in a row that Amazon.com was the topped ranked merchant. Survey participants were asked to name their “most preferred online merchant,” and 58% selected Amazon.com followed by Walmart.com at 18%.

Kohls.com was ranked fourth, followed by Best Buy, Target, J.C. Penney, Macy’s, Sears and Old Navy. Click here for the complete list.
 

 

 

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