Warner Bros. to light up Toy Fair with 'Green Lantern'
BURBANK, Calif. -- Warner Bros. Consumer Products announced that it is teaming up with a leading group of global licensees at Toy Fair in support of the Summer 2011 blockbuster film, Green Lantern, highlighted by DC Entertainment's master licensee, Mattel. The June 17 release of Green Lantern from Warner Bros. Pictures, marks the live-action theatrical debut for the legendary comic super hero, the company reported.
"Green Lantern is among the greatest super hero characters in popular culture, and we are proud to unveil a merchandise program befitting this summer’s highly anticipated film as well as the perennial comic book franchise,” said Karen McTier, EVP domestic licensing and worldwide marketing for Warner Bros. Consumer Products. “Led by an incredible toy line from Mattel, fans of all ages around the world will be able to capture the excitement of Green Lantern."
Along with the release of the Green Lantern film, global licensee Mattel will debut a toy line, including the Green Lantern Ring Blast Jet Figure & Vehicle, the Green Lantern Battle Shifters Figures, and the Green Lantern Movie Masters Figures, as well as engaging role-play items including the Green Lantern Colossal Cannon Blaster.