Weather Trends: August 2013

WTI expects that retail August 2013 will be the coolest in four years for the nation as a whole. Temperatures will trend cooler than last year in parts of the Northeast and in the western half of the nation, while temperatures will trend warmer in the Southeast and Ohio Valley. The Plains states and Rocky Mountains will see increased precipitation this year, while the Southwest and Southeast will trend drier than last year. August is expected to be another active month for tropical systems, especially during the latter part of the month. Cooler weather in the West and in parts of the Northeast will be favorable for back-to-school categories, while warmer weather in the Southeast will boost demand for summer consumables like cold beverages and charcoal. Wetter weather in the Plains and Rockies will be beneficial for back-to-school shopping as consumers will tend to be less distracted by outdoor leisure activities and will spend more time indoors either shopping or watching TV with product ads reaching a larger audience.

Weather Trends International offers year-ahead business weather forecasts and intelligence to hundreds of major retailers, suppliers, and we also support many commodity/energy traders. We offer an unparalleled competitive advantage by helping our clients proactively plan for the weather up to a year in advance. For more information on what we can do for you, please contact Jack Grum jgrum@wxtrends.com or call 610-807-0118.