Weather Trends: July 2013

WTI expects that retail July 2013 will be cooler than last year’s scorching hot July. Despite cooler trends, it is still summer, and there will be some periods of hot weather around the 13th and 26th. The West will start the month off hot leading to stronger demand for hot weather categories like cold beverages, ice cream, pool supplies and air conditioners/fans. Much cooler temperatures and wetter weather in the Central U.S. will lift demand for school apparel. Cooler temperatures in July are actually more favorable for outdoor items like charcoal, but wetter weather may soften overall demand. Tropical activity will be subdued for much of the month, but by the last week of July, odds increase dramatically for at least one storm to form. Any storms that threaten land would likely be near the Gulf of Mexico with flooding rainfall the greatest threat.

Weather Trends International offers year-ahead business weather forecasts and intelligence to hundreds of major retailers and suppliers. It also supports many commodity and energy traders. Weather Trends International offers an unparalleled competitive advantage by helping its clients proactively plan for the weather up to a year in advance. For more information about the company and its services, contact Jack Grum at jgrum@wxtrends.com or call 610-807-0118.