Weather Trends: June 2013

WTI expects that retail June 2013 will be similar in temperature to last year for the U.S. as a whole. Warmer temperature trends on the East and West Coasts will offset cooler year-over-year trends in the nation’s mid-section. Warmer year-over-year trends will be prominent during the first half of the retail month, with colder year-over-year trends during the latter part of the month. The weather will be unsettled weather in the Plains with cooler days and increased risks for rain and severe weather compared to last year. A higher risk of severe weather in the Plains states would translate into higher store traffic at home centers and demand for clean-up supplies. The week leading up to and the week of Independence Day will be most favorable in the West where demand for products like charcoal, sun care, BBQ foods and outdoor leisure items will see much stronger demand than last year. Meanwhile, the Central states will be stuck in a cooler and wetter pattern, which will dampen seasonal category demand.

Weather Trends International offers year-ahead business weather forecasts and intelligence to hundreds of major retailers and suppliers. It also supports many commodity and energy traders. Weather Trends International offers an unparalleled competitive advantage by helping its clients proactively plan for the weather up to a year in advance. For more information about the company and its services, contact Jack Grum at jgrum@wxtrends.com or call 610-807-0118.