Web caching solution enhances online browsing in stores
DAYTON, Ohio — Stratacache, a leading provider of scalable, high-performance digital signs, content distribution and video acceleration technologies, has unveiled a Web caching solution at the National Retail Federation's Annual Convention and Expo.
Called Retail Cache, the solution enhances Web browsing, so customers can use in-store tablets to check out catalogs or order out-of-stock merchandise, without encountering slow, unreliable Internet connectivity.
Stratacache explains that Retail Cache makes website content available to customers at the local, in-store wireless network speed, which provides much faster speed connections. Retailers have the option to pre-populate the cache with specific content their customers want, delivering the most bandwidth-intensive applications to online shoppers.
“In today’s digital age, customers are using in-store tablets to browse mobile catalogs, order out-of-stock products and complete sales transactions, however the advantages of providing in-store access to Web-based marketing and sales material is lost if the online experience is slow or unreliable,” said Chris Riegel, Stratacache CEO. “The Retail Cache overcomes this challenge, delivering website content at the local, in-store wireless network speed for a faster Web browsing experience that keeps consumers coming back.”