Weis Markets launches latest 'Unmistakably Weis' ads
SUNBURY, Pa. Weis Markets said it has launched its new "Unmistakably Weis" television commercials highlighting the company's commitment to being a locally-focused retailer offering a strong combination of value, service and quality.
The initial launch consists of four 30-second brand commercials featuring real-life customers and Weis Markets' associates, including company chairman Robert Weis and a long-time local produce supplier. The ads are now running in the company's markets in Scranton-Wilkes-Barre, Harrisburg/Lancaster/York, Allentown, Binghamton and Frederick/Hagerstown.
The initial launch also includes five 15-second promotional spots. Radio ads for the campaign will begin running in the summer.
"Our 'Unmistakably Weis television' commercials reflect who we are and what we stand for," said Dave Hepfinger, Weis Markets' president and CEO. "The ads emphasize our commitment to being a locally-focused food retailer and one that offers strong values and service along with a genuine shopping experience. We're proud of our associates and our company and that pride is reflected in our new commercials."