Whole Foods shoppers help fund entrepreneurs

Whole Foods and fighting poverty are not words normally associated with one another, but a unique initiative underway with a breakfast supplier has the potential to do exactly that.

Whole foods and Nature’s Path introduced two exclusive mueslis (breakfast cereal) to help shoppers fight poverty and empower women worldwide. When shoppers purchase Nature's Path's branded organic, Non-GMO Project-verified Heritage Mueslis in Raspberry Hazelnut or Wild Blueberry Almond Nature's Path will donate 2% of the retail price to Whole Food’s Whole Planet Foundation so that the organization can make micro loans. To date, the foundation has committed more than $34 million and disbursed more than $22 million in 54 countries, including the U.S.

"Thanks to Nature's Path for offering shoppers an opportunity to not only give back, but learn about our microfinance partners and how loans as small as $200 can help a poor entrepreneur create big change for her and her family," said Philip Sansone, president and executive director for Whole Planet Foundation.

Boxes of mueslis will feature stories of microcredit clients and partners. One example involves Thusitha, a microentrepreneur who used a microloan to support her tailoring business. Thusitha is a client of BRAC, the largest development operation in the world. Whole Planet Foundation supports BRAC's microlending programs in Uganda, Tanzania, Sierra Leone, Sri Lanka and Pakistan. Through the foundations' support, BRAC ha