Wooden "Cars" line drives into Toys"R"Us
WAYNE, N.J. -- Toys“R”Us has announced the launch of the first-ever collection of wood vehicles, track and playsets based on the popular Disney-Pixar movie, Cars, available exclusively at Toys“R”Us stores around the world and online at Toysrus.com. The collection was created and designed by Toys“R”Us in collaboration with Disney Consumer Products.
The current collection of 15 items consists of a variety of collectible Cars vehicle 2-packs, destination playsets and a track set. The wood line will soon be expanded with vehicles and playsets based on the release of Cars 2, in theaters June 24.
The Disney-Pixar Cars Wood Collection products are priced from $16.99 to $49.99.
“The Disney-Pixar Cars Wood Collection builds on our long-standing relationship with Disney Consumer Products and our desire to bring new and innovative play experiences to kids and families through quality products,” said Richard Barry, VP, general merchandising manager learning toys, electronics and entertainment for Toys“R”Us. “We are excited to introduce this differentiated line of toys that allows kids to race through the world of Cars in a whole new way.”