Dallas -- Zale Corp. today announced the addition of consumer finance company, Genesis Financial Solutions, Inc., to its U.S. alternative financing program.
The partnership with Genesis is consistent with the company’s strategy to enhance access to financing for its customers. This new financing option, which became available in October, is offered in Zales, Zales Outlet and Gordon’s retail stores.
Genesis specializes in providing financing to consumers with near-prime and non-prime credit. Citibank, N.A., remains the company’s primary consumer financing provider in the United States. Zale will offer a Genesis revolving line of credit to select customers whose credit applications have been declined by Citibank, providing them with an affordable option and similar repayment terms.
"We were impressed with Genesis’ focus on customer service and their ability to offer a competitive financing option,” said Ken Brumfield, SVP, financial products, Zale Corp. “Adding Genesis to our portfolio of alternative financing lenders further enhances our ability to assist guests in making their fine jewelry purchases.”