Even before its final round of deals kicked in at Walmart on Friday morning the retailer announced that sales had exceeded last year’s record-breaking results with 10 million transactions completed between 6 p.m. and 10 p.m. on Thanksgiving.
Early this week, Target began to generate traffic to its e-commerce site ahead of Cyber Week. They offered REDcard holders an exclusive online Black Friday preview sale, and Cartwheel app users Black Friday-like deals.
Meijer is extending Cyber Monday into a weeklong sales event on Meijer.com, offering customers deep discounts and free shipping on orders of more than $75. The Midwestern retailer will offer Cyber Week savings from Sunday through Dec. 7.
Famous footwear may have generated record third quarter sales, but parent company Brown Shoe was unwilling to get too ambitious with holiday expectations given uncertainty it sees around promotional activity and consumer sentiment.
The Children's Place president and CEO Jane Elfers focused on the positive following decreases in net and comparable-store sales for the third quarter, despite the company’s reportedly strong performance during the back-to-school period.
Apprehension regarding shoppers’ willingness to spend during the shortened holiday season has reached the point where even retailers presumably well positioned to benefit from frugality are sounding alarms.
Despite the growing popularity of online shopping, millions of consumers will flock to the stores this Black Friday. According to a recent study from WD Partners, "Amazon Can't Do That: Consumer Desire & the Store of the Future,” 79% of consumers rank instant ownership as a top factor in influencing how they shop.