J. C. Penney is expanding its New York footprint with the opening of its first-ever store in Brooklyn. The store will have design elements and innovative features not found in any of its other stores, according to the retailer.
Recent enhancements to Walmart’s website ensure that Andy Murray, the company’s SVP of creative, will have plenty to talk about later this year when he addresses the topic of “Evolving with the omnichannel shopper,” at the Shopper Marketing Conference & Expo.
Listening to Walmart describe enhancements to its online shopping experience – improved navigation, increased localization, simplified checkout – it sounds like the retailer is talking about its physical stores.
In a move to streamline and simplify Procter & Gamble’s business and brand portfolio, the company will trim its brand portfolio to focus on 70 to 80 of its largest and best-performing brands, A. G. Lafley, president and CEO, told analysts on Friday during its fourth quarter conference call.
As part of its efforts to generate traffic this back-to-school season, Office Depot is offering teachers in Florida a 20% discount off qualifying purchases during its Office Depot Rewards and MaxPerks Teacher Appreciation Events.