Jif is rolling out two new varieties of its new Jif To Go Dippers with a social media contest. To promote the new product, which pairs two varieties of peanut butter comes in two varieties—chocolate peanut butter with chocolate flavored spread, and creamy peanut butter — with pretzels, the company has launched the #GetGoing photo promotion.
Hhgregg has renewed its partnership with the Indianapolis Colts, extending the interactive football experience it provided last year. People at Colts games will be able to play Hhgregg’s Endless Blitz game on their smartphones, competing against other people in the stadium to win prizes.
Dove, in partnership with E! Entertainment, will showcase the One Shower Challenge during the network's red carpet coverage of the Emmys on Aug. 25. The goal of the challenge is to highlight the results of Dove's new body washes.
The app imoji, which allows users to create emoji characters from photos, announced Wednesday that it had secured $2 million in venture funds from Joe Lacob and Goodwater Capital. The app has been available in Apple’s app store for less than a month.
Staples has enlisted Kenshoo, a global leader in predictive media optimization technology, and RevTrax, a promotions platform that drives and measures in-store sales through digital coupons, to help the company optimize omnichannel campaigns in Canada.
Amazon released the book titles its editors chose to include in the online retailer’s Big Fall Books Preview. The books on the list, which will be released in the coming months, are expected by Amazon to be the most popular 20 books of the season.