Overstock said that it’s still adjusting to changes Google made to its search engine algorithms, which reduced the online retailer’s ranking in some search results during some periods. As a result, the company has had to emphasize other marketing channels, such as sponsored search.
Two of Staples' senior most executives were given new responsibilities to bolster the company’s re-invention efforts and competitive posture in a market that has become more challenging with the addition of a newly merged Office Depot and OfficeMax.
Modell’s CEO Mitchell Modell will be extending a personal welcome to Super Bowl fans who visit the flagship store in Times Square, N.Y., via the Tensator Virtual Assistant. The company has invested in the interactive digital signage to personalize its brand and reach out to customers in more than 10 languages.