Famous Footwear has unveiled a free app for iPhone and Android that offers shoppers instant access to savings they can earn through Famous Footwear’s rewards program, as well as exclusive mobile discounts and offers.
The Internet and mobile have transformed consumer shopping behaviors, but the in-store shopping still remains important to many consumers, especially when buying cosmetics, apparel, grocery and office supplies, according to a new study from global management consulting firm A.T. Kearney.
Digital media company Specific Media and Nielsen have joined forces to offer a new platform called Retail Connect designed to address what the firms regard as a gap between offline and online advertising.
Ask 728 people whether shopping on a smartphone or tablet is more attractive than visiting a retail location and more than half will say that it is, according to the 2013 Mobile Commerce Study produced by Hipcricket, a Kirkland, Wa.-based provider of unified mobile engagement platforms.
The Halston brand is going digital with the launch of its flagship e-commerce site in more than 80 countries today, including the U.S. and Canada. The vertical e-commerce site will feature Halston Heritage apparel and accessories.