The Container Store has kicked off a new purpose-driven marketing campaign focused on its values-based approach to business and conscious capitalism with full-page national newspaper ads as well as videos on the company’s new YouTube Channel.
American Eagle plans to launch the ShopKick shopBeacon iBeacon solution in 100 top-performing American Eagle Outfitters and Aerie stores across the country. shopBeacon is an Apple iBeacon-based presence signal for retailers that offers customers rewards, in a currency called "kicks," for a variety of actions they take as they go about shopping.
Marketers sent a record volume of email during the holidays and although overall open rates declined, the record level of email marketing activity produced transactions and sales growth, according to Experian Marketing Services.
Best Buy’s defense of its market share proved costly during the holidays as greater-than-expected price cuts caused same-store sales to decline 0.9%, resulting in significant margin erosion and a vow to accelerate cost-cutting efforts in 2014.
ChannelAdvisor, a leading provider of cloud-based e-commerce solutions, has appointed Judith Barnett as VP of human resources. In this role, Barnett will oversee global human resources and will be charged with attracting, developing and retaining individuals for the company’s growing worldwide team.