Amazon has reached an agreement to acquire Twitch Interactive, a leading live video platform for gamers. In July, more than 55 million unique visitors viewed more than 15 billion minutes of content on Twitch produced by more than 1 million broadcasters, including individual gamers, pro players, publishers, developers, media outlets, conventions and stadium-filling e-sports organizations.
Global lifestyle brand Lacoste is gearing up to launch a free downloadable mobile application called Lacoste City Tennis. The brand partnered with a leading sports and entertainment agency, Lagardere Unlimited, to bring the concept to digital life.
The skincare needs of men differ greatly. Some guys get a seemingly effortless, smooth shave each and every time, while others are prone to ingrown hairs and irritation when shaving. Philips Norelco is partnering with grooming expert Craig the Barber to help smooth things out.
Jif is rolling out two new varieties of its new Jif To Go Dippers with a social media contest. To promote the new product, which pairs two varieties of peanut butter comes in two varieties—chocolate peanut butter with chocolate flavored spread, and creamy peanut butter — with pretzels, the company has launched the #GetGoing photo promotion.
Hhgregg has renewed its partnership with the Indianapolis Colts, extending the interactive football experience it provided last year. People at Colts games will be able to play Hhgregg’s Endless Blitz game on their smartphones, competing against other people in the stadium to win prizes.