Retailers have had a tough year when it comes to advertising prices. In January, a California court issued a multimillion dollar penalty against Overstock.com, after determining that the company advertised discounts in a misleading manner.
Overstock has enlisted Delivery Agent for its first TV commerce campaign, called "Overstocktober," which will enable viewers from now through Oct. 15 to purchase products directly from Overstock television commercials.
The 2014 holiday shopping season will be characterized by cautious spending, while economic realities create one of two American holiday shoppers — survivalists and selectionists — according to a new report from PricewaterhouseCoopers U.S. and Strategy, titled "2014 Holiday Outlook: Top trends, consumer behaviors and implications for retailers."
Chico’s is looking to evolve its omnichannel retailing strategy, and to that end, has partnered with Tyco, a leading global provider of retail performance and security tools and technology, to address inventory accuracy and visibility challenges in 13 Soma Intimates pilot stores.
With average in-store purchases exceeding online sales by two and three times, popular online-only retailers, including Birchbox, Piperlime, Bonobos and Blank Label are continuing their expansion into physical storefronts, further accelerating the trend of online retail concepts expanding their omnichannel sales strategy to include physical locations.
For the first time in its history, Amazon will feature top deals from sellers on holiday deal pages worldwide. The holiday deals from sellers will now appear on the Amazon Today’s Deals page, Black Friday Store, Cyber Monday Store and many other high customer traffic site features.
Holiday sales are projected to grow at their fastest level in years, rising 4.1% to nearly $617 billion after a 3.1% increase last year, according to an annual forecast released by the National Retail Federation.
The makers of Jimmy Dean products have launched Sunniest Day of the Year — a one-day campaign advertising the brand’s new lunch and dinner offerings. The Jimmy Dean brand Sun character is traveling across the US and documenting every step of his adventure on social media.
Coach is using the MicroStrategy Analytics Platform and MicroStrategy Mobile to build an interactive mobile app that provides its retail teams with the ability to examine sales trends for any given geography, including at the individual store level, with a swipe or tap on their iPad devices.