After helping brands such as Michael Kors, Coach, J Crew and Victoria’s Secret develop and execute digital strategies, Ian Cohen has joined the nation’s largest rent-to-own company as vp of omnichannel.
It looks like more consumers prefer to do their back-to-school and back-to-college shopping online. According to a study from e-commerce marketing technology provider HookLogic and polling company Qriously, 35% of consumers shop for back-to-school suppliers online, while 34% shop in-store and 33% shop both channels (some totals equal more than 100% due to rounding).
Gamers who can’t make it to Anaheim, California, this fall for GameStop’s third annual Expo will still be able to participate in the retailer’s event thanks to a new relationship with Twitch, the world’s leading online gaming community.
CloudTags, an emerging omnichannel marketing technology company, has partnered with in-store analytics market leader Brickstream to create a comprehensive in-store data platform capable of analyzing physical store intent and behavioral data.
The National Retail Federation (NRF) had forecast that Father's Day spending would shrink this year, reaching just $12.5 billion. But it looks like the smallest of gift-giving holidays fared better than expected.