When U.S. retailers launch global e-commerce efforts, they often start with countries that have a long-standing trade history with America. Shipments to Canada are soon followed by expansion into the United Kingdom, Australia or other English-speaking areas.
GE has launched a sweepstakes featuring its Dalmatian mascot, Artie, giving participants a chance to win a GE Artistry Series suite. The sweepstakes, which ends Tuesday, Jan. 7, is hosted on the manufacturer’s website and is designed to introduce Millennials to the brand.
Bicycle supplier Huffy Corporation is turning to Experian Data Quality, a part of Experian Marketing Services and a leading provider of contact data management software and services, to ensure accurate and timely package deliveries and improve service levels to its customers.