With Apple’s introduction of Airdrop and iBeacon, shopping mall owners, retailers and brands have turned to Bluetooth 4.0 Low Energy (BLE) and the newest class of location-based mobile advertising opportunities enabled by the technology.
Last month, Amazon started hiding listings for certain products if they do not have a GTIN, better known as the Universal Product Code (UPC). Now eBay, Google and Walmart have endorsed a drive to help businesses obtain valid GTINs for products sold online.
The ability to integrate more data from more sources faster than ever to accelerate decision-making forms the core value proposition of an the new SAS Customer Intelligence solution unveiled this week at the software company’s Global Forum.
Major changes in retailers’ use of digital coupons and free standing insert promotions were evident in 2013 and especially pronounced at Walmart, Target and Kroger, according to an extensive analysis conducted by the Marx division of Kantar Media.
I Love Velvet, a leading provider of end-to-end, secure, mobile point-of-sale (mPOS) solutions, is now a member of the Samsung Solutions Exchange. The Samsung Solutions Exchange addresses the needs of line of business owners by creating holistic mobile solutions on a robust portfolio of enterprise-grade Samsung Mobile devices.