Younger shoppers make up the demographic group most likely to visit physical stores Thanksgiving weekend, but retailers had better be ready to offer the digital natives an ominchannel experience, according to new research from a leading retail trade group.
Online powerhouse Zappos has opened its first-ever freestanding store, a 20,000-sq.ft. pop-up in the company’s hometown of downtown Las Vegas. Powered by state-of-the-art technology, the shop blends online and offline retail. In keeping with the brand’s heritage, it will be open 24 hours a day, seven days a week, from November 21 until December 31.