In perhaps the most rapid shift in consumer behavior ever witnessed, the number of people who intend to buy something online has doubled from just three years ago, according to Nielsen’s new Global Survey of e-commerce.
Global lifestyle brand Lacoste is gearing up to launch a free downloadable mobile application called Lacoste City Tennis. The brand partnered with a leading sports and entertainment agency, Lagardere Unlimited, to bring the concept to digital life.
The skincare needs of men differ greatly. Some guys get a seemingly effortless, smooth shave each and every time, while others are prone to ingrown hairs and irritation when shaving. Philips Norelco is partnering with grooming expert Craig the Barber to help smooth things out.
Jif is rolling out two new varieties of its new Jif To Go Dippers with a social media contest. To promote the new product, which pairs two varieties of peanut butter comes in two varieties—chocolate peanut butter with chocolate flavored spread, and creamy peanut butter — with pretzels, the company has launched the #GetGoing photo promotion.
Hhgregg has renewed its partnership with the Indianapolis Colts, extending the interactive football experience it provided last year. People at Colts games will be able to play Hhgregg’s Endless Blitz game on their smartphones, competing against other people in the stadium to win prizes.
Dove, in partnership with E! Entertainment, will showcase the One Shower Challenge during the network's red carpet coverage of the Emmys on Aug. 25. The goal of the challenge is to highlight the results of Dove's new body washes.
The app imoji, which allows users to create emoji characters from photos, announced Wednesday that it had secured $2 million in venture funds from Joe Lacob and Goodwater Capital. The app has been available in Apple’s app store for less than a month.