BrandMasters is the name of a new experiential marketing agency created by Crossmark, one of the companies that executes in store activities at Walmart under the Shopper Events banner.
Survey results released Wednesday by CouponCabin found that nearly a third (31%) of U.S. consumers feel that holiday shopping is starting too soon, with many stores opening their doors to shoppers Thursday, and in some cases, even Wednesday, night.
Wal-Mart Stores Inc. announced Wednesday it will officially launch its previously announced food-by-mail subscription service, called Goodies, which allows customers to trial sample-sized foods for a monthly fee.
