Chobani Greek Yogurt is a young brand that has enjoyed tremendous success and to keep the momentum going the company is employing a classic CPG strategy of promoting consumption during different day parts and inspiring new usage occasions.
Those looking to understand how the retail industry will perform in the second quarter and beyond can gain an interesting perspective from the outlook shared by one of the world’s largest diversified packaging companies.
Rob Price, SVP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to take a new role, the retailer said in a statement sent to sister publication Drug Store News.
Post Holdings plans to acquire Michael Foods and its related entities for $2.45 billion. The acquisition is expected to be completed in the second quarter of 2014, subject to customary closing conditions.
Garnier USA, a subsidiary of L'Oréal USA, has selected Tina Fey as the new spokesperson for Garnier Skincare. Fey, who has been the face of Garnier Nutrisse hair color since 2011, is featured in the brand’s new advertising campaign, which launched this month.
Since making her debut on Chicken of the Sea labels in 1952, the mermaid has remained nameless. But to mark its centennial this year, the seafood brand invited consumers to submit suggested names to christen the icon for a chance to win $10,000.