Procter & Gamble's Orgullosa program — a platform created in 2011 to celebrate, empower and fuel Latinas’ accomplishments and dreams — unveiled its Nueva Latina campaign. The campaign is a first-of-its-kind initiative designed to empower women to define what it means to be a bicultural, modern Latina.
The Clorox Company has entered into an agreement with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, making it an official partner of the U.S. Soccer Federation and the Federación Mexicana de Futbol (FMF, also known as the Mexican national team).
In celebration of its centennial, Tastykake is releasing new, limited-edition Birthday Kake cupcakes, which combines confetti cake with chocolate-flavored icing and colorful sprinkles. The cakes are available in 12-count packs and hit store shelves this week.
AB Acquisition LLC, which operates Albertson’s LLC and New Albertson’s Inc., has appointed Rick Navarro, who had been the company’s CFO since its inception in 2006, as chief administrative officer. Succeeding Navarro as the company’s CFO is former Nash Finch executive Robert Dimond.
Revlon has appointed Gianni Pieraccioni as EVP and global president of the Revlon consumer division and Sennen Pamich as EVP and global president of the Revlon professional division. The announcement comes as Chris Elshaw, Revlon’s EVP and COO, makes his exit.
Bi-Lo Holdings and Delhaize Group have received approval from the Federal Trade Commission to proceed with the transaction in which Bi-Lo Holdings will acquire substantially all of the stores in the Sweetbay, Harveys and Reid’s supermarket chains from Delhaize.