The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers’ digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.
Walgreens announced the new Balance Rewards for healthy choices initiatives, which is aimed at helping participants modify behavior risk factors associated with the nation's most pressing public health issues. The initiative marks the first community pharmacy program that includes training based on the methodology of psychologist Dr. B.J. Fogg.
The Global Retail Marketing Association (GRMA) advisory board has named Hhgregg’s chief marketing officer Julie Lyle chairperson for 2015. Lyle succeeds Brian Beitler, EVP and chief marketing officer, David’s Bridal, who served as chairman from 2012 to 2014.
With back-to-school season in full swing, Lands' End Kids has enlisted seven PopSugar Select mom bloggers to curate a collection of "First-day Faves," each to be featured in a new digital popup shop every week at landsend.com/firstdayfaves.
Imagine a lifelong Procter & Gamble employee suddenly named CEO of Walmart and that is essentially what happened at leading global retail Tesco where the company has named long time Unilever executive Dave Lewis as its next CEO.
Tiffany’s long-standing CEO Michael J. Kowalski will retire from the company March 31, 2015. Kowalski, who has been a member of the company’s board of directors since 1995, will continue to serve as non-executive chairman.