PepsiCo announced its "Purple On!" campaign against bullying. The initiative supports GLAAD's annual Spirit Day, which takes place on Oct. 16. Spirit Day inspires citizens to wear purple to show their stance against bullying, and also to show support for lesbian, gay, bisexual and transgender youth.
Adidas has enlisted marketing technology company Unruly for its latest #predatorinstinct campaign, and as part of the partnership is piloting Unruly’s new In-Feed format. The new format adapts to the look and feel of a Web page in real time across the Open Web.
Maxwell House has launched a sponsored digital content series called "Made Right Here," that showcases “made-in-America” stories as part of its efforts to rejuvenate the brand and tap into a new generation of coffee drinkers.
Electrolux has entered into an agreement to acquire the appliances business of General Electric, one of the leading manufacturers of kitchen and laundry products in the United States, for a cash consideration of $3.3 billion.
This week, a three-year-old Great Dane from Portland made headlines for consuming 43.5 socks. Hanes is capitalizing on the trending story by offering the mischievous pooch free dog treats for the rest of his life.
Beginning Sunday, Sept. 28 through Saturday, Oct. 4, A.C. Moore Arts and Crafts will partner with Lion Brand Yarn Company and Vanna White, a Lion Brand spokesperson for more than 20 years, to donate 10% of sales from all Vanna White yarn lines to St. Jude Children’s Research Hospital.
Keurig Green Mountain and The Coca Cola Company have expanded their agreement to include select beverages from Coca Cola’s still brands portfolio in the Keurig hot brewing system in the United States and Canada. As such, Honest Tea will be the first brand from The Coca Cola Company available in K-Cup packs.