Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, has reported that more than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign.
While on summer vacation, nearby location trumps brands for many types of consumer purchases, and mobile devices will be the dominant form of search. A new study conducted by location marketing automation provider Placeable shows that proximity is apparently so important that only 1% of vacationers consider reviews when looking to replace a forgotten item.
Tyson reached an agreement to acquire Hillshire Brands in deal valued at $8.55 billion that includes Tyson paying a $163 termination fee to Pinnacle Foods, a company Hillshire was in the process of acquiring.
ConAgra Foods has completed expansion of its Lamb Weston frozen potato facility in Boardman, Oregon. The $200 million investment announced in 2012 adds a new processing line to the plant, increasing capacity for making french fries and other frozen potato products, and also adds more than 100 jobs to the local economy.
With the help of Chrystal Baker from DuoDishes.com, Naylet LaRochelle from Miami has won the sixth annual Dole California Cook-Off grilling competition and a grand prize of $25,000 for her winning recipe, Breezy Indian-Spiced Chicken with Mango-Peanut Sauce, Dates and Grilled Mango.
McCormick & Co is vowing to accelerate innovation, increase marketing support and be a more effective category leader with trading partners after sales declined 5% in the spice and flavoring company’s America’s region.