Charmin toilet paper delivered relief to tailgaters in Dallas Thanksgiving Day, when the Dallas Cowboys hosted the Oakland Raiders. As part of the Charmin Relief Project, the brand took state-of-the-art restrooms to the stadium.
Pedigree and the Broadway musical "Annie" worked together to promote awareness of dog adoption, and the partnership resulted in a $1 million donation to Pedigree Foundation, a nonprofit dedicated to helping dogs find loving homes. A check was presented to the foundation after the matinee performance on Nov. 20.
RF Biocidics, a leading food safety company that provides an environmentally friendly and chemical-free alternative for disinfection and disinfestation, has appointed Erik Smitt as its VP of operations.
Minerco Resources announced that Level 5 Beverage Co. has acquired VitaminFizz, a low-calorie, vitamin-enriched soda that was developed by Power Brands Consulting. VitaminFizz was extensively tested in the market in 2011, but the launch was delayed while efforts were focused on other consumer brands.