Minerco Resources announced that Level 5 Beverage Co. has acquired VitaminFizz, a low-calorie, vitamin-enriched soda that was developed by Power Brands Consulting. VitaminFizz was extensively tested in the market in 2011, but the launch was delayed while efforts were focused on other consumer brands.
Leading global beauty company Coty has announced that OPI founder and CEO George Schaeffer plans to retire. Schaeffer will continue to work with OPI's management team through a newly created role as OPI's strategic board adviser.
Snap36, a leading provider of complete 360-degree spin photography services, has added retail industry veteran Steve Embree to its executive leadership team. Embree will act as director of business development.
Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.
Acosta Mosaic Group, the marketing division of Acosta Sales and Marketing, has launched Shopper Solutions, a newly formed agency which combines AMG’s retailer-facing marketing services in the U.S. and Canada and is designed to deliver a streamlined offering to clients across North America.