Whirlpool has promoted Joseph Liotine to president of the company's U.S. operations and appointed him to the corporation's executive committee. Liotine is currently VP of marketing for the company's North American region.
True Religion Apparel has appointed Mary Alderete as the company’s chief marketing officer. Alderete, who will report to CEO David Conn, will be charged with shaping the marketing strategy for True Religion across the company’s retail, wholesale, international and e-commerce platforms.
Post Foods' Honey Bunches of Oats has enlisted pop duo Domino Saints for its latest ad campaign geared toward Hispanic markets. The pop duo from San Juan, Puerto Rico, collaborated in the exclusive "Smile While You Shake It" music video.
Brown Shoe Company-owned brand Sam Edelman is stepping into the digital arena. The footwear, accessory and soon-to-be apparel brand has launched a dedicated e-commerce site which will allow consumers to purchase online directly from the retailer for the first time.