Scott Home Improvement Solutions will host more than 200 Menards contractors as part of the Scott 160, inviting them to act collectively as Grand Marshal at the inaugural ARCA/Menards 2013 Series Race at Road America in Elkhart Lake, Wis., Saturday, June 22.
Procter & Gamble is launching its latest ad campaign in the Big Apple. Called the Everyday Effect, the campaign is the largest consumer event in the company's 175 year history and will involve P&G representatives showing New Yorkers why they should consume P&G products.
Leading U.S. toymaker Jakks Pacific has expanded its licensing agreement with Televisa, the largest media company in the Spanish-speaking world, and Univision Communications Inc., the leading media company serving Hispanic Americans, for the “El Chavo” brand.
To mark the launch of Colgate Total Advanced Pro-Shield Mouthwash, Colgate will team up with actress and television host Stacy Keibler to try to break the Guinness World Record for most people using mouthwash simultaneously, currently at 1,061.
Mattel Brands and Fisher-Price is looking to remain players in the global market. To that end, the company is restructuring its licensing approach and prioritizing its portfolio of brands to create partnerships that foster global growth.