Mars Chocolate has rolled out the M-Ball, a peanut M&M's-shaped twist on the traditional soccer ball. The vibrant ball started making the rounds in the United States on April 15, and it comes at a time when soccer fandom is reaching an all-time high, the company said.
The Hillshire Brands Company has signed a definitive agreement to acquire Catterton portfolio company Van’s Natural Foods. Van’s is a leading better-for-you food brand of frozen breakfast and snack foods.
Chobani Greek Yogurt is a young brand that has enjoyed tremendous success and to keep the momentum going the company is employing a classic CPG strategy of promoting consumption during different day parts and inspiring new usage occasions.